Services
Scope, deliverables and timelines — in writing.
Four disciplines, each with a published scope and a date by which you should see something change. If a deliverable is not on this page, it is not in the retainer until we agree it in writing.
Paid Media
Budget allocated against incremental profit, not platform-reported conversions.
We manage Google Ads, Meta, LinkedIn, Microsoft Advertising, YouTube and paid social retargeting. Account structure is deliberately simple: fewer campaigns, cleaner signal, budget decisions you can explain to a CFO in one sentence.
- Best fit
- Monthly media spend from roughly €15k, or a clear plan to get there.
- Engagement model
- Monthly retainer, rolling after an initial three-month term. Media is billed to you directly by the platforms — we never mark it up.
Scope
- Account and campaign architecture rebuild
- Keyword, audience and placement strategy
- Bidding, budget pacing and daily anomaly checks
- Offer, funnel and landing-page alignment
- Negative-keyword and exclusion hygiene
- Feed and catalogue setup for shopping campaigns
- Incrementality and geo-holdout testing where volume allows
Deliverables
- Written account audit with ranked findings
- 90-day media plan with target and floor metrics
- Live dashboard in your own analytics stack
- Weekly written update — what changed, what it did
- Monthly reallocation memo with the reasoning shown
- Running test log, one row per experiment
- Quarterly review against commercial targets
Typical timeline
| Phase | Timing | What happens | You receive |
|---|---|---|---|
| Diagnose | Week 1–2 | Access, tracking verification, spend and structure audit, unit-economics review | Written audit and 90-day plan |
| Rebuild | Week 3–5 | New account structure launched, tracking corrections live, first creative into rotation | Live campaigns and dashboard |
| Stabilise | Week 6–10 | Learning phases clear, bid strategy tuned, wasteful segments cut | First reallocation memo |
| Compound | Month 3 onward | Continuous test cadence, budget shifted monthly toward proven segments | Monthly memo and quarterly review |
First measurable movement is normally visible in weeks 4–6. Anyone promising a transformation in week one is either lucky or guessing.
SEO
Rankings that keep paying long after the invoice clears.
Organic is the only channel where the asset outlives the spend. We treat it as infrastructure: fix what is technically broken, map demand to commercial intent, then publish for the queries that sit closest to revenue.
- Best fit
- Sites with existing traffic that does not convert, or paid-dependent businesses that need to lower blended acquisition cost.
- Engagement model
- Monthly retainer with a defined publishing and implementation cadence. Fixed-scope technical projects available separately.
Scope
- Technical audit: crawl, index, render, Core Web Vitals
- Information architecture and internal linking
- Commercial intent mapping across the funnel
- On-page optimisation and schema markup
- Content briefs, editing and publishing support
- Programmatic and template-driven pages where they suit
- Digital PR and link acquisition, editorial only
- International and hreflang setup for multi-market sites
Deliverables
- Prioritised technical backlog with effort and impact
- Keyword-to-URL map with commercial value attached
- Content calendar with briefs, three months ahead
- Implementation tickets your developers can action
- Monthly organic performance report by intent group
- Quarterly competitive and SERP-feature review
Typical timeline
| Phase | Timing | What happens | You receive |
|---|---|---|---|
| Audit | Week 1–3 | Technical crawl, log analysis, intent mapping, competitor gap review | Backlog and keyword-to-URL map |
| Fix | Week 4–8 | Critical technical issues resolved, templates and internal linking reworked | Implementation tickets and verification |
| Publish | Month 3–6 | Content cadence running against the highest-value intent clusters | Monthly report by intent group |
| Compound | Month 6 onward | Authority building, refresh cycles, expansion into adjacent demand | Quarterly strategy review |
Expect meaningful non-brand movement from month three, and compounding returns from month six. We will say so plainly if a market is too competitive to justify the spend.
Analytics
A decision made on broken data is a guess with a chart on it.
Measurement comes before media in every engagement. We build consent-safe, server-side tracking that survives browser restrictions, then reconcile it against your CRM or order data so the numbers in the dashboard match the numbers in finance.
- Best fit
- Anyone whose platform-reported conversions and actual revenue have stopped agreeing.
- Engagement model
- Fixed-scope implementation project, then included in any ongoing retainer. Everything is built in accounts you own.
Scope
- Measurement plan tied to commercial questions
- GA4, server-side tagging and container governance
- Consent-mode integration so tracking respects choices
- Offline and CRM conversion imports
- Lead and revenue quality scoring
- Attribution modelling and incrementality testing
- Dashboard build and data-quality monitoring
Deliverables
- Documented measurement plan and event taxonomy
- Tracking implementation with a QA sign-off sheet
- Consent-compliance record for your privacy file
- Reconciliation report: platform versus finance
- Dashboards in your accounts, with handover notes
- Alerting for tracking breakage and data gaps
Typical timeline
| Phase | Timing | What happens | You receive |
|---|---|---|---|
| Plan | Week 1 | Stakeholder interviews, commercial questions defined, event taxonomy drafted | Measurement plan |
| Build | Week 2–4 | Server-side container, consent mode, event and conversion implementation | Working tracking plus QA sheet |
| Reconcile | Week 5–6 | Platform data compared against CRM or order data, gaps closed | Reconciliation report |
| Operate | Ongoing | Monitoring, alerting, and incrementality tests as volume allows | Dashboards and monthly data-quality note |
Everything is built in accounts registered to you. If we part ways, the setup and its documentation stay with you — there is nothing to hold hostage.
Creative
Creative is the targeting now. Volume without a hypothesis is just noise.
Modern auctions reward the brands that can test faster. We build a concept system — angles, hooks, formats — and produce against it at a steady cadence, with a written hypothesis behind every variant so a win teaches you something.
- Best fit
- Accounts where performance has plateaued and the same three ads have been running for months.
- Engagement model
- Monthly production cadence agreed up front. Source files are handed over on delivery and the copyright transfers to you on payment.
Scope
- Message and offer testing framework
- Static, motion and short-form video ad production
- Ad copy across search, social and display
- Landing page design, copy and build
- Conversion-rate testing on key templates
- Creative performance analysis by hook and angle
- Asset library and naming conventions you can maintain
Deliverables
- Creative strategy document with named angles
- Agreed monthly volume of production-ready assets
- Landing pages built and shipped, not mocked up
- Test log linking each variant to its hypothesis
- Monthly creative teardown with what to make next
- Editable source files and full usage rights
Typical timeline
| Phase | Timing | What happens | You receive |
|---|---|---|---|
| Research | Week 1–2 | Customer language mining, review and support analysis, competitor teardown | Creative strategy with named angles |
| Produce | Week 3–4 | First batch of assets and the primary landing page built | Production-ready assets and live page |
| Test | Week 5–8 | Structured rotation, one variable at a time where volume allows | Test log and first teardown |
| Scale | Month 3 onward | Winning angles iterated into new formats, losers retired | Monthly batch and teardown |
Commercials
How we charge, plainly.
Fixed monthly fee
Based on scope and seniority required, never on a percentage of your media spend. We should not earn more for telling you to spend more.
Three months, then rolling
Long enough to be measured fairly, short enough that we have to keep earning it. Thirty days' notice after the initial term. See our Terms of Service.
No media mark-up
Platforms bill you directly. Every currency unit of your budget reaches the auction, and you can verify it in your own billing records.
Next step
Not sure which of the four you need?
Most engagements start with analytics, because it decides whether anything else can be trusted. Send us your accounts and we will tell you where to start — including when the answer is "not with an agency yet".